Kay Premium Marking Films is staking a major claim to the UK’s vehicle graphics
and durable sign markets in a bid to repeat its overseas sales success at home. Currently,
more than 80 per cent of KPMF cast vinyl products – the only cast self-adhesives
made in Britain – go for export: now the company plans to tip the balance by
significantly boosting its UK market share.
In a two-pronged assault, the QS-9000 manufacturer has appointed the brand-new start-up
company, KPMF Direct, as its prime UK distributor (see separate story) – and
has simultaneously re-launched its K70000 series premium quality cast films with more
than twice the previous range of colours.
To mark the re-launch, simplify presentation and aid colour comparison, KPMF has
combined colour chips of the entire 138 K70000 products in one user-friendly sample
card. So just a single A4 folder now provides access to all of the speciality cast
products as well as the mainstream flood-coated gloss and matt vinyls.
The gamut of high-gloss opaque colours in the K70000 portfolio now runs to 73 –
including two thicknesses of clear film – whilst the complementary matt offering
has two shades of white as well as black and clear. In addition there are now 18 pure
metallic colours and four shimmering iridescents.
KPMF has a reputation for imagination and inventiveness when it comes to producing
cast films with special visual effects and this is highlighted by presenting them
all together in a single colour card. Some will be surprised to realise that the KPMF
“Glitter” range has now grown to 11 different colours, whilst in answer
to popular demand the original standard etched glass and Crystal Sparkle etched glass
films have been augmented by seven variously coloured products.
The other speciality cast products, conveniently included in the new sample chip
card, demonstrate clearly that KPMF rarely rests on its laurels. Not content to develop
the market’s first-ever flexible self-adhesive luminescent film, it now has
a second, yellow-coloured product to complement the white. Its red and orange fluorescents
have now been joined by green, blue and fuchsia coloured films – and it has
achieved another industry “first” with the development of a clear ultra-destruct
film to augment the gloss and matt white products.
Finally, as a tribute to a key niche market in which it has always excelled, the
new colour card makes room for the five special films that KPMF manufactures for container
marking.
The 138 films in the K70000 series are all cast and coated at KPMF’s purpose-built
Newport factory, which operates to ISO 14001 environmental management standards and
is the world’s only self-adhesive manufacturing plant to have achieved QS-9000
certification.
For a copy of the new K70000 series colour card and any further information, please
contact your local distributor or KPMF.
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